As a dynamic creative with a specialization in photography, marketing, and strategic partnership, my skill set extends beyond capturing compelling visuals. I excel in leveraging creative expertise to enhance marketing initiatives — whether through stunning photography, social reels, or strategic planning. I'm dedicated to bringing a unique, impactful perspective to every project.
Origin Story
My services didn't come from a textbook — they came from life. I'm a mom first, which means I understand better than most what it means to juggle everything, protect your time, and still show up fully for the people who are counting on you. That same instinct is what drives how I work with my clients.
Over the years I've worn a lot of hats across different companies and industries — marketing, client relations, CRM management, workflow design, content creation. I never set out to offer all of these services. I just never stopped learning, and I kept asking how I could bring what I was picking up back to the businesses I care about.
What I've come to realize is that I'm not just a creative — I'm a strategic creative. There's a difference. Creativity without strategy is just pretty. Strategy without creativity is just a plan. I bring both, and that combination is what helps my clients not just show up beautifully but show up intentionally — attracting the right people, building the right systems, and growing in a way that actually feels like them.
Fraser Creative is the result of every role I've ever had, every problem I've helped solve, and a genuine love for doing life together with the people I work with. And if you're looking for someone to capture life's most personal and precious moments — weddings, newborns, family milestones, and more — that work lives at Lace Photography, my woman-owned portrait and wedding photography company serving Wisconsin and beyond.
Lessons That Drive Everything I Do
I'm a mom first — and everything flows from that. It's taught me more about time management, patience, and showing up fully than any job ever could. It also means I deeply understand the parent business owner who is doing the dang thing. Life gets busy and that's ok. I know you're probably doing this for the some of the same reasons I am — to show your children what it means to build something to be incredibly proud of, to teach them that it's never too early or too late to create something that makes an impact, and to pass down one of the greatest gifts we can give — perseverance, hard work, and proof of what it can make possible. Including generational wealth. We'll collaborate during the day, but a lot of the creative backend work happens at night when the house is quiet and I can be fully present in both worlds. I'm deeply committed, incredibly capable, and fiercely passionate about helping you grow with intention. If that resonates with you, we're going to work really well together.
Born and raised in Oconomowoc — I love the community I live in. There is something truly special about this area. The setting. The people. The passion. I've always believed in community over competition, and watching the community I love thrive because of the businesses within it never gets old. When we support local businesses our community grows. That's not just a philosophy for me. It's personal.
At 5 years old, my mom placed a Canon DSLR in my hands — and she gave me more than a camera. She saw something in me before I could see it myself. Lifelong callings can begin mighty small, and with the right encouragement that spark can turn into a mission that doesn't have you clocking in from 9 to 5 — but building something of your own, showing up for your children, and creating generational wealth on your own terms. My mom showed me that. Now I get to show up for my clients and my children the same way.At 15, I photographed my first wedding — the beginning of a continuous pursuit to document and immortalize significant moments. I still photoweddings to this day.
At 15, I photographed my first wedding — and learned something I carry into every project. There are moments you simply can't recreate. You get one shot and one shot only. Rather than letting that be daunting, I approach every session with confidence, proper preparation, and an unwavering attention to detail. That mindset doesn't just live in my photography — it lives in everything I do for my clients.
As a multipassionate creative my heart beats for photography, marketing, and strategy. The most powerful thing I can offer isn't just a skill — it's the ability to see the full picture. The camera, the strategy, the systems — they all serve the same mission. Helping you build something that truly reflects who you are.
Ready to work with someone who shows up as your strategic partner doing life together — not just a vendor? Let's build something together.
Thank you!